These players are also kept active with the huge volume of new content always being introduced to the game. Seven years ago, before there was such a choice of mobile games, recent owners of new smartphones were in the market for games to download, and took a punt on the free Candy Crush app. ‘We launched a very great game, quite early on,’ reflects chief development officer Tjodolf Sommestad.
Talking to King about the latest milestone, they claim that one of the secrets to its success was simply timing. Although as long as you’ve passed level 10 you’ll be able to take part no matter whether you’ve beaten the preceding 4,999 levels or not. To celebrate the landmark level a garden-party themed event will launch on 6th July and every day from then one of each of the earlier millennium milestone levels, starting with level 1,000, will be available to play, leading up to the 5,000th on the 10th July. Although he reasoned that the player was thinking rationally and taking advantage of a sale in the game’s store.Īnd yet Candy Crush’s success continues regardless, and this month King are keen to promote the release of its 5,000th level. Speaking at a Commons select committee investigating immersive and addictive technologies last week, Alex Dale, a senior executive at publisher King, revealed that last year one player spent as much as $2,600 (£2,050) in one day, in-game. So those optional purchases clearly add up.īut many are concerned about the rise of microtransactions, and the fact that players can end up racking up a huge bill in freemium games without realising it. Last year, the game reportedly had its highest grossing 12 months since launch, raking in an estimated $930 million (£739m) of revenue. It’s something we’re used to seeing now in many popular games, like Fortnite, and it’s even a move the most established series are making – you need only take a look at the upcoming Call Of Duty: Mobile to feel the free-to-play model’s influence. However, players have the option to spend real money on in-game purchases for things like power-ups. The mobile app was also one of the first examples of the ‘freemium’ model, meaning that the game is free to download and can be played without spending any money. In other words, a lot of candies have been crushed. That’s enough swipes to travel from the Earth to Mars five times. The game has been played on all seven continents, including Antarctica, and players have swiped a total distance of 167 million miles. Players have spent 73 billion hours – or 8.3 million years – playing Candy Crush Saga since its launch in 2012. Candy Crush Saga – the everlasting break-fillerĬandy Crush Saga is celebrating yet another milestone, as creator King dodges the controversies and talks about the future of freemium.
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