
We know that games companies have already learned about how to measure and quantify its footprint by adapting lessons learned by other market sectors, such as the work done by Albert within film and TV production.Īs part of the Green Game Jam, Ustwo Games created a new expansion for Monument Valley 2 teaching players about the importance of trees and dangers of deforestation Second, the steps that we take as an industry to reduce our environmental footprint could have a breakout impact on the rest of the world. Our active participation in COP 26 as a sector through the UN's Playing for the Planet's initiative, alongside our wider ranging practical conversations on measuring the impact of development on the climate at the Green Games Summit demonstrates this. While it is true that other sectors, like aviation or energy, will shoulder much of the burden of dialling down emissions, being active in reducing ours is both an example to others and a statement of intent to work collectively to resolve this problem. While we know that it can be hard to do so - even from our ongoing efforts to make UKIE a carbon negative organisation by the end of 2022 - having the confidence to tackle the issue head on can have three notable positive impacts inside and outside of the industry.įirst, we can demonstrate clearly that everyone has a role to play by reducing emissions in our own business. These experiences should embolden us to seek an active role in the climate crisis. We've even seen it in the range of good that has been done by games companies backing seemingly innumerable charities, providing support for communities worldwide that just wouldn't have happened without us all playing a part as a collective. We've seen it within the sector, where driving for an equal, inclusive and diverse workforce has helped broaden our horizons. We saw it in COVID public health messaging, where games became platforms for public good. I've seen first hand over the best part of a decade that when we embrace our societal responsibilities that the world comes with us. That, however, is not the way we should approach this problem. It's easy to look at the biggest polluters in other industries or at a national level and think that this lies at their door alone, especially when we're still determining ourselves what our environmental footprint is.



We know that it is tempting for games businesses to think there's not much of a role to play in battling the climate crisis. But while we know that's the case, we also know that it is difficult for individuals, businesses and our industry as a whole to get to grips with what we need to do to change things for the better. The science is clear: climate change is being caused by human activity we need to take meaningful action to reduce our emissions and we must do so rapidly to protect the natural eco systems that sustain life on our planet. The climate crisis is one of the great challenges of our age.
